{"id":14041,"date":"2026-05-07T11:01:12","date_gmt":"2026-05-07T05:31:12","guid":{"rendered":"https:\/\/www.infipark.com\/articles\/?p=14041"},"modified":"2026-05-07T11:04:43","modified_gmt":"2026-05-07T05:34:43","slug":"mba-solved-papers-marketing-management","status":"publish","type":"post","link":"https:\/\/www.infipark.com\/articles\/mba-solved-papers-marketing-management\/","title":{"rendered":"MBA Solved Papers Marketing Management"},"content":{"rendered":"\n

MBA Solved Papers Marketing Management<\/h1>\n\n\n\n

According to Dr. A.P.J. Abdul Kalam Technical University<\/strong><\/h2>\n\n\n\n

Syllabus<\/strong><\/h2>\n\n\n\n

Marketing Management<\/strong><\/h2>\n\n\n\n

(KMB \u2014 105)<\/strong><\/h2>\n\n\n\n
Unit<\/th>Topics<\/th><\/tr><\/thead>
Unit 1<\/strong>
(6 hours) :<\/strong><\/td>		Introduction:<\/strong> Nature and scope of marketing<\/a>, Various marketing orientations, Need, Want, Demand, Elements of Marketing mix, customer value and the value delivery process.
Understanding Consumer Behavior:<\/strong> Buying motives, factors influencing buying behavior, buying habits, stages in consumer buying decision process, types of consumer buying decisions.<\/td><\/tr>
Unit 2 <\/strong>
(8 hours) :<\/strong><\/td>		Market segmentation, Targeting and Positioning:<\/strong> Meaning, Factors influencing segmentation, Market Aggregation, Basis for segmentation, Segmentation of Consumer.
Targeting:<\/strong> Meaning, Basis for identifying target customers, Target Market strategies.
Positioning:<\/strong> Meaning, product differentiation strategies, tasks involved in positioning.
Branding:<\/strong> Concept of Branding, Brand Types, Brand equity, Branding Positioning.<\/td><\/tr>
Unit 3 <\/strong>
(8 hours) :<\/strong><\/td>		Product Decisions: <\/strong>Concept, product hierarchy, new product development, diffusion process, Product Life cycle, Product mix strategies.
Packaging \/ Labeling: <\/strong>Packaging as a marketing tool, requirement of good packaging, Role of labeling in packaging.
Pricing Decisions:<\/strong> Pricing concepts for establishing value, Pricing Strategies-Value based, Cost based, Market based, Competitor based, New product pricing \u2014 Price Skimming & Penetration pricing<\/td><\/tr>
Unit 4 <\/strong>
(8 hours) : <\/strong><\/td>		Place Decision: <\/strong>Meaning, Purpose, Channel alternatives, Factors affecting channel choice, Channel design and Channel management decisions, Channel conflict, Retailing & Types of Retailers.
Advertising:<\/strong> Advertising Objectives, Advertising Budget, Advertising Copy, AIDA model,
Public Relation:<\/strong> Meaning, Objectives, Types, and Functions of Public Relations. Sales Promotion: Sales Promotion MIX, Kinds of promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion,
Personal Selling: <\/strong>Concept, Features, Functions, Steps\/process involved in Personal Selling,
Direct Marketing:<\/strong> Meaning, Features, Functions, Growth and benefits of direct marketing, different forms.<\/td><\/tr>
Unit 5 <\/strong>
(6 hours) : <\/strong><\/td>		CRM : <\/strong>Meaning, Relationship Marketing Vs. Relationship Management, Types of Relationship Management, Significance of Customer Relationship Management.
Global Marketing:<\/strong> current scenario, Global Marketing environment, Entry strategies, Global P’s of Marketing., Recent trends and Innovation in Marketing- Green Marketing, Agile Marketing.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

MBA Solved Papers Marketing Management According to Dr. A.P.J. Abdul Kalam Technical University Syllabus Marketing Management (KMB \u2014 105) Unit Topics Unit 1(6 hours) : Introduction: Nature and scope of marketing, Various marketing orientations, Need, Want, Demand, Elements of Marketing mix, customer value and the value delivery process. Understanding Consumer Behavior: Buying motives, factors influencing […]<\/p>\n","protected":false},"author":11,"featured_media":14042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2965],"tags":[],"class_list":["post-14041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"_links":{"self":[{"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/posts\/14041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/comments?post=14041"}],"version-history":[{"count":5,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/posts\/14041\/revisions"}],"predecessor-version":[{"id":14047,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/posts\/14041\/revisions\/14047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/media\/14042"}],"wp:attachment":[{"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/media?parent=14041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/categories?post=14041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infipark.com\/articles\/wp-json\/wp\/v2\/tags?post=14041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}